PREVIOUS WORKS
You can explore a wide array of Clara Lee's experiences and works in the sections below.
While this is a fraction of her library of works, please contact her directly for more videos, content and written assets if necessary.
Content Marketing
The wide array of strategies differing in depth, persona and content matter highlights skillsets such as communication skills, collaboration with C-suite, adaptability, resourcefulness and expertise in marketing across all channels including but not limited to: email, social media and video.
Content strategy deck for Aimpoint Digital, click on the photo to view full strategy.
Content strategy deck for Magnifi by TIFIN, click on the photo to view full strategy.
Content strategy deck for Ahead by Truepill, click on the photo to view full strategy.
Samples of published newsletter that were geared towards C-level executives and a mass audience of 3,000+ employees can be found by clicking on the image
SEO content strategy and planning was built using the tool Ahrefs, more details can be found by clicking on the image
Examples of an active content calendar using click-up, Clara has experience using Hootsuite, Sproutsocial and Hubspot to execute calendars and content needs. Click on the image to see more
Social media content, such as Linkedin that highlight the client in the industry, images, copy, publishing can be found by clicking on the image.
Clara has launched a new video initiative for Aimpoint Digital that has taken their normal viewership from less than 150 average views to 11,000 views (7233% increase in viewership).
She collaborated with engineers to produce, edit and promote these videos successfully. Click on the image to explore the YouTube Channel.
Product Marketing Content
In the context of product marketing and sales, "objection handling" refers to the process of addressing concerns, questions, or objections that a potential customer may have about a product or service. The goal is to provide satisfactory answers and solutions that will help to remove barriers to the purchasing decision. Effective objection handling is crucial for converting prospects into customers and is a key skill for anyone in a sales or customer-facing role.
Sales enablement pager refers to the process, practices, technologies, and tools that empower sales teams to sell efficiently at a higher velocity.
A condensed, easily digestible summary of a product's features, benefits, unique selling points, and possibly also its competitive advantages. This can quickly educate sales team, serve as a sales aid, provide consistency, act as a quick reference, and
support other materials.
Paid Social Content (Advertising)
Social media trend inspired Advertisement for JustFoodForDogs
Single Testimonial Advertisement for Function Of Beauty
Direct Response, Problem Solution Advertisment for Metabolic Renewal
Paid content scripts and production list showcasing end-to-end ownership of each campaign
Creative questionnaire highlights collaborative effort as well as data collection and external communication skills working directly with clients
Social Media
Profile video produced and edited for Asian American Heritage Month for In The Know
Commerce video produced and edited for In The Know, featured on Yahoo front page.
Published Writing
CultureTrip
Famous for being a tame city filled with historical prestige, Sacramento isn’t the first place to come to mind when bright city lights and endless nights are mentioned. However, there is much more behind the cultural importance and municipal significance of California’s capital city. Here is a list of some of the most unusual, curious and even bizarre experiences that can be found in Sacramento.
(click on Title for full article)
AdWeek
This is not a Barbie doll. This is the new Creatable World doll.
Going beyond the traditional Barbie tagline of “You can be anything,” the Creatable World doll is a high-fashion doll that is “designed to keep labels out and invite everyone in.” With the release of Mattel’s new gender-neutral dolls on Wednesday, the concept of high-fashion dolls is changing alongside the diverse array of kids that play with them.
The dolls aren’t assigned to any particular gender, and without its formerly feminine label, the new Creatable World dolls cater to children who adopt various pronouns and those who identify as transgender, gender-fluid or nonbinary.
(click on Title for full article)
Entertainment News
1.9 million views on Clevver News
1 million views on Clevver News
4.9 million views on Clevver News