Content, Social Media
Strategist & Marketing Expert
Video Producer, Editor
Clara Seung Lee
Experience
Freelance Video Producer, Editor
January 2022 - Current
Newsflare
• Curated, edited and produced videos on a freelance basis
• Manage partnership channels
• Produced content for their streaming platform
Content Marketing Manager
February 2023 - Current
Aimpoint Digital
• Created and executed content strategy in alignment with the Head of Marketing and internal stakeholders.
• Developed impactful marketing content to raise awareness, generate and nurture leads, and speed up the sales funnel.
• Designed and produced social media content across multiple channels (LinkedIn, Instagram, Twitter, YouTube, TikTok)
• Developed and edited content assets - including blog posts, white papers, videos, email campaigns, landing pages, case studies, event collateral, and webinars.
• Ensured all published blogs are SEO optimized.
• Coordinated with key stakeholders in our data practices to develop content that aligns with our sales goals and messaging.
• Created a social media calendar of scheduled posts.
• Researched and contributed new ideas to support content goals
• Responded to and supported new content requests from internal team members
• Used analytical tools to monitor and optimize content performance
Product Marketing Manager
October 2022 - February 2023
Verbit.ai
• Developed product positioning, pricing and messaging that differentiates the product in the market
• Collected and codified customer needs and insights, perform market and competitor research, and analytics deep dives to influence product strategy and measurement
• Owned and created content (e.g. data sheets, infographics, solution briefs, white papers, user guides, web tutorials, web content, presentations, sales documentation, product videos, website copy, blog posts, release announcements) to articulate the benefits of the product to the world
• Partnered with the Product Management team to communicate the value proposition of the product to the sales team.
• Developed the sales tools and training that support the selling process of the product.
• Planned the launch of new related products and releases and manage the cross-functional implementation of the plan
• Be the expert on buyers of the product, how they buy and their buying criteria
• Be the expert on competition. Followed and analyze market trends to position the product and identify new required capabilities
Social Media Content Manager
June 2022 - September 2022
Magnifi by TIFIN
• Develop content strategy that drove traffic for both DTC and B2B audiences.
• Increase customer engagement 6x by creating immersive social experience.
• Manage partnership channels, drove traffic by supporting webinars and interviews.
• Develop novel ideas that build brand awareness, build followership, and create them into compelling content.
• Created and edited content assets including written posts, pagers, case studies, email drip campaigns and videos.
• Demonstrated multi-channel campaigns that achieved boost in engagement and steady growth in followers.
Social Media Manager
March 2022 - June 2022
Truepill
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Built and executed an impactful social media marketing strategy.
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Moderated social media platforms and created a messaging guide that can be used across the company.
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Created and maintained editorial content calendar across six different platforms.
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Collaborate with director and manager to develop effective communication and social media strategy.
CREATIVE STRATEGIST
February 2021 - February 2022
ReadySet
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Analyze data from A/B testing, research trends, competitor analysis to come up with hypotheses for clients.
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Create 8-12 deliverables for bi-weekly clients such as JustFoodForDogs, Metabolic Living, Cooks Venture, MeUndies and many other brands.
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In charge of preproduction stage; writing lines, casting
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In charge of production stage; writing scripts, directing on-site shoots.
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Managed a team of post-production crew using expertise knowledge in Adobe creative suite.
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Achieve big-picture goals with attention to detail.
E-Commerce Producer
April 2020 - February 2021
Verizon Media / Yahoo
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Strategized, researched and produced product marketing content for AOL, Yahoo and InTheKnow.
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Averaged 33 million view count per month.
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Expert knowledge in viral content applied to the e-commerce ecosystem.
VIDEO PRODUCER, EDITOR & SOCIAL MEDIA MANAGER Jan 2020 - February 2021
Verizon Media / Yahoo
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Produced engaging and viral content for social media channels including Facebook, Twitter and Instagram.
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Averaged 18 million view count per month.
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Created marketing videos by building and editing product assets.
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Amassed 9,000 followers for the social media pages I managed.
DOCUMENTARY DIRECTOR, PRODUCER AND EDITOR
Mar 2019 - Dec 2019
Northwestern University
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Conceptualized and produced a large -scale crime documentary about 51 Unsolved Murders of Chicago.
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Built preliminary budgets, contacts, and schedules.
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Directed: interviews, casting, storyboarding
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Documentary was nominated for 2020 American Documentary Festival: Whispers In The Dark
Contracted Reporter
Sep 2019 - Sep 2019
AdWeek
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Interpreted data to produce articles about advertisment.
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Refined quality of work by copy editing and writing to reach SEO content development standards.
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Deep understanding of advertisements, advertisement trends and platforms.
ENTERTAINMENT NEWS WRITER
Oct 2016 - Sept 2018
Defy media
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Produced, scripted, and copy-edited entertainment news scripts.
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Highlighted my skillsets to work in a high-pressure, deadline driven environment, working to produce breaking news.
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Generated over 25 million views for Clevver’s YouTube channel
Education
Sept 2019
Northwestern University, Medill
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Master’s of Science, Journalism
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Specialization in video and Broadcast
June 2016
University of California, Davis
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Bachelor’s degree with Major in Communication, Minor in English